Historic decision to adopt new logo worldwide

Thursday, 5 September 2013

Up to now, every Freedom In Christ office around the world has had its own logo. That's just the way things developed over the years. They had very little common with each other except that all of them featured "a flying thing" (usually a bird) that expressed "freedom". Of course, once a country has a logo that it likes and is using widely, it becomes very difficult to change.

At the recent Freedom In Christ Ministries International Council meeting in Malaysia, the topic of logos came up. Steve Goss, International Director, expressed the desire that every country might eventually adopt the same logo. He says, "I realised that that was a dream more than a realistic possibility and I said to everyone that it might be something we could work towards and hope to get to in about 5 years' time. I was amazed in the ensuing discussion when everyone said, 'Why don't we do it now?'"

As it happened, the US office had already commissioned a designer to work on a number of ideas for a new logo for the USA. When they were shown to the Council members, there was unanimous agreement that one of the designs, featuring a kite (a "flying thing"!), would work well. Steve says, "I am so impressed with the humility and leadership that was shown in reaching this decision. It's no easy thing to adopt a new logo - so many things need to be changed - but it's going to be well worth it."

We are proud to unveil the new design formally today. The logo for our international body, Freedom In Christ Ministries International, features 3 bright colours, cyan, magenta and yellow (top left). Individual countries may either adopt this logo or take the same kite design but with two colours of their own choice - the examples shown are for the USA and Spain. The overall effect will be to demonstrate to the world that all of our offices and representatives are part of the same family.